Domino’s is pushing the envelope when it comes to transparency and what I call, collaborative marketing, and it’s got the business results to prove that it’s working. One of the projects I’m really excited about is Taste Bud Bounty. The idea here is that if you get people to try the new Domino’s pizza we reward you with free stuff and deals. While affiliate programs are not new to the marketing world, this is one of the first I’ve seen that successfully leverages Facebook to drive the program. So far the results have been positive. Given that it doesn’t require much of the user to get involved, and we know that consumer reviews are among the most trusted form of marketing communications, there’s a lot of upside to building programs within social networks that use and reward the crowd for driving sales, directly. Expect to see more from us in this developing space and congrats to the entire team.

Check it out here: http://www.tastebudbounty.com