Lately, we’re developing more and more  real-time web experiences for both our clients and ourselves. Project such as Brammo’s Shocking Barack, Best Buy’s Twelpforce, VW’s Twitter banners, Microsoft’s The PC Hook-up Show, Alex Bogusky and John Winsor’s Baked-in live and interactive Q&A session, and our new agency site, all utilize real-time interactive technologies and platforms to power their concepts. Working in this space has been an exciting process for us as it’s still mostly an unchartered and experimental area for brands and agencies alike. There’s still a ton to learn and lots of opportunity left to surprise, service, and entertain audiences, based on the freshness of the content platforms. I’m not too sure where it’s all headed, but it’s certainly an exhilarating time to be doing what we do.

Our latest real-time project and experiment is BK finds the Truth About Tony, which aired online yesterday, and features NASCAR star, Tony Stewart, hooked up to a polygraph machine for 50 minutes, answering mostly user-generated questions to prove to the internet that he truly loves the Whopper. The show’s pretty entertaining. I particularly enjoy the “did you have a childhood blanket” question and response. Definitely check it out for yourself. It’s now playing on-demand here: truthabouttony.com

And congrats to the team on the release. True CP+B integrated production effort.